VietNamNet Bridge – Although Vietnam is one of the three largest rice exporters in the world, its rice prices are lower than Thailand’s. Experts say Vietnamese rice has no brand name and its quality is inconsistent.
In the domestic market, branded rice on supermarket shelves is 20 percent more expensive than that offered at street kiosks. To increase rice prices, experts say Vietnam needs to build a brand name for its rice in line with international standards.
Richard Moore, a well-known brand expert, says producers need to pour more investment into marketing, packaging and trading services if they want to increase their rice prices. He cites Thailand as a role model in building a brand name for its rice. It tops the list of global rice exporters and its prices are higher than Vietnam’s.