At a side event during the International Journalism Festival held on 9 April 2022 in Perugia, Italy, AFA Secretary-General Esther Penunia made a plea to the media.
“The media has big power to influence public opinion. We hope the media uses this power to highlight the family farmers’ role as solution providers in making our planet healthy,” Penunia says.
The side event, titled “Climate Change Adaptation: Bringing the Urgent Story of Small Scale Farmers to the Media Table”, was a side event organized by the International Fund for Agricultural Development (IFAD). The panelists also included Dr. Jyotsan Puri, AVP of Strategy Knowledge, and Development of IFAD; Lara Gilmore, Founder of Food for Soul, and Matt McGrath, Environment Correspondent for BBC News. Marina Sapia moderated the event.
The conversation revolved around how to raise the visibility of farmers in the media in particular. Coverage of climate change issues has been extensive in the last six months, but still, the voices of the people dealing with climate change issues, particularly small-scale farmers, are not being heard.
Watch the full video recording of the session:
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