The United Nations Decade of Family Farming (UNDFF 2019-28) recognizes the role of communication as a driver to advance sustainable food systems and the need to increase awareness about the central role that family farmers play for the future of our planet. In particular, rural radio is still the most widely used medium for sharing information with rural audiences.
Within this framework, the Rural Radio Initiative 2023 was implemented in Asia using a participatory approach involving farmers’ associations, community media and development institutions. Farmers’ organizations in the region have actively participated in the design of radio programmes, defining topics, broadcast schedules, and interviewees, as well as contributing to overall radio programming.
The initiative has generated people-centred radio programs addressing family farmers’ needs and priorities and have been broadcasted through dozens of radio stations in rural areas, reaching millions of farmers globally.
Listen to the radio programmes developed under the Rural Radio Initiative 2023 in Bangladesh, which was led by the COAST Foundation, the national implementing agency of APFP-FO4A in Bangladesh, in partnership with Radio Meghna.
Date: 14 August, 2023
Language of program: Bangla
Title of program: Cultivating Change: Empowering Family Farming
The program featured an enlightening conversation with Charfesson’s agriculture officer, emphasizing the vital importance of family farming. He strongly encouraged growing vegetables on previously unused land to meet the increasing demands of our population. He also unveiled the government’s support, including training, seeds, and resources for those in need. The program concluded with a captivating drama, offering farmers strategies to tackle insect infestations threatening their crops. Presenter Surovi then provided valuable guidance on cultivation—where, how, and what to grow—empowering listeners to embrace sustainable family farming. Radio Meghna’s unwavering commitment to promoting family farming highlights the potential of media in driving positive change within communities. Click here to listen to this episode
Date: 22 August, 2023
Language of program: Bangla
Title of program: Shonali Boshoti (Golden Habitat)
This program in drama format centers on Bashir, an educated individual deeply involved in cultivating a diverse range of vegetables. However, when his neighbor Kodom discovers Bashir’s farming activities, he questions their necessity. Bashir, unwavering in his conviction, highlights the crucial role of farming in strengthening the economy and promoting good health, emphasizing that his produce is chemical-free. This compelling drama effectively communicates the importance of family farming through a relatable and engaging narrative. It underscores the economic and health benefits it provides while encouraging individuals to adopt this enriching practice, ultimately contributing to a stronger and healthier community. Click here to listen to this episode
Date: 24 August, 2023
Language of program: Bangla
Title of program: Farmer-Friendly Government Services: Cultivating Success
In a 10-minute talk show, Mr. Sanaullah Azam, an Officer at the Forest Department, discussed the extensive support provided by the government of Bangladesh to farmers and its far-reaching impacts. Mr. Azam began by explaining the diverse assistance that the government offers to farmers, including cutting-edge farming technology and high-quality seeds. He also highlighted the government’s commitment to empowering farmers through training programs. Alongside financial aid, Mr. Azam provided valuable insights on how to combat crop-damaging insects, equipping farmers with practical knowledge to protect their yields. The talk show served as a compelling testament to the substantial support that the Bangladesh government extends to its farming community. This comprehensive assistance includes education, essential resource provision, and financial aid, all of which collectively enhance farming practices, strengthen the environment, and boost the nation’s economy. Click here to listen to this episode
Date: 27 August, 2023
Language of program: Bangla
Title of program: Empowering Youth in Agriculture
This episode aimed to dispel the misconception that only the uneducated are involved in farming and shed light on the government’s incentives to attract educated individuals to agriculture. The documentary featured four notable guests who shared their perspectives on youth involvement in farming. Nayan, a first-year Honors student, exemplified the potential of young minds in agriculture. MD. Sulaiman, the President of Adarsha Chashi Agro Care Cooperative Society, revealed how their association plays a pivotal role in training young farmers in marketing strategies and processing techniques, empowering them to make informed decisions in the agricultural sector. Yusuf Shikder, the UP member of Hazariganj Union, highlighted the abundance of agriculture in their region and stressed the need for proper training to unleash its potential for national contribution. Omar Faruque, the Agriculture Officer of Charfesson, emphasized the government’s commitment to training both farmers and youth interested in agriculture to establish digital farming practices. Click here to listen to this episode
Date: 4 September, 2023
Language of program: Bangla
Title of program: Unleashing Potential: Monica’s journey to Empowerment (Bijoya Lakshi)
In this drama episode, the central character, Monica, challenges traditional gender roles as an educated housewife. She initially assists her brother-in-law, Majnu, in family farming and passionately asserts that agriculture is not solely men’s work. When drought threatens their crops, Monica takes the initiative to irrigate the fields, easing Majnu’s worries. The narrative takes a turn when Monica’s father-in-law, Jahir, questions her involvement in farming, believing that women should confine themselves to domestic responsibilities. This compelling drama serves as a powerful narrative on women’s determination to break free from traditional norms, showcasing Monica’s unwavering commitment to her family and her vital role in changing perceptions about women’s participation in agriculture and empowerment. Click here to listen to this episode
Date: 6 September, 2023
Language of program: Bangla
Title of program: Cultivating Success: Empowering Women and Youth in Farming
This episode discusses the journey of Rehana Chowdhury, a woman who embarked on the creation of the Maham Agro Farm & Nursery Project, driven by her passion for gardening. She introduced innovative plum tree varieties and initiated her venture with a ten-year land contract, seeking guidance from agricultural experts. Her primary goal is to provide employment opportunities for widows and vulnerable women, and her efforts have resulted in substantial earnings, reaching lakhs of rupees from cultivating various vegetables. Rehana Chowdhury’s success story exemplifies the potential of women entrepreneurs in agriculture, contributing to the sector’s growth and enhancing the livelihoods of many. Her dedication to empowering women and her commitment to eco-friendly farming practices serve as a beacon of hope for the future of agriculture in the region. Click here to listen to this episode
Date: 20 September, 2023
Language of program: Bangla
Title of program: Enhancing Income through Climate-Adapted Strategies
The episode features the inspiring story of Mariom Begum, a 35-year-old resident of Charfesson upazila in’; Bhola, who has achieved success through innovative agricultural practices. Faced with waterlogging issues that hindered traditional farming, Mariom turned to sack gardening to cultivate gourds in sunken land. With the guidance of the local agriculture office, she planted 25 sacks of gourd seedlings and successfully grew gourd greens, data, and gourds, which she sold for a profit. This initiative not only improved her family’s financial situation but also served as a model for others in waterlogged areas. The magazine also highlights the collaborative efforts of the farming community in the region, including Farmer Jamal Uddin and the farmer association leader. Click here to listen to this episode
Date: 25 September, 2023
Language of program: Bangla
Title of program: Government incentives and subsidies for farmers
This program is about the government incentives and subsidies for farmers, Deputy Assistant Plant Protection Officer Sanaullah Azam explained various initiatives. The government offers incentives to marginal small farmers cultivating up to 1 Bigha of land in three seasons annually. These incentives are aimed at benefiting farmers directly. Government subsidies include reduced fertilizer costs, with subsidies of 82 taka per kg on Urea, 50 taka on TSP fertilizer, 41 taka on MOP, and 79 taka on DOP. This makes fertilizers more affordable for farmers, helping them enhance agricultural productivity. Radio listener Hussain inquired about obtaining bank loans with complex requirements, and Sanaullah Azam reassured that government-owned banks offer loans with favorable terms, making it easier for farmers to access financial support. Click here to listen to this episode
Date: 30 September, 2023
Language of program: Bangla
Title of program: Empowering Rural Youth Through Modern Agriculture
The magazine program is focused on making agriculture more appealing and accessible in rural communities, particularly among the youth. The program aims to promote agriculture as a viable source of income, with an emphasis on the adoption of modern farming techniques and machinery. The program featured an interview with members of the audience club who shared their experiences in transitioning to agriculture. Additionally, an interview with a member of a farmers’ organization highlighted the significance of modern farming practices. The Upazila Youth Development Officer provided insights into how the youth development department supports and encourages the younger generation’s involvement in agricultural activities. Click here to listen to this episode
Date: 3 October, 2023
Language of program: Bangla
Title of program: Success Story in Modern Farming
This program is about an exemplary farmer from Bangladesh and the president of the local farmers’ association who shared insights into his journey as a successful entrepreneur. Mahajan’s farming expertise has evolved significantly over the years, with a notable shift in 2022 when he embraced tray farming. In 2023, he ventured into watermelon cultivation on a one-acre plot, employing modern techniques such as mulching. He emphasized that adopting contemporary agricultural methods can lead to quicker and more profitable yields. Akhtar Mahajan passionately believes that involving unemployed youths in farming can foster self-reliance and reduce criminal activities in the country. His story serves as an inspiring example of how modern farming practices and government support can lead to success in agriculture, not only improving individual livelihoods but also contributing to broader societal well-being. Click here to listen to this episode
Date: 23 November, 2023
Language of program: English
Title of program: Climate-adaptive income generation strategies
This program highlighted the agricultural challenges posed by climate change, addressing the impact of rising sea levels and disrupted weather patterns on farming—resulting in soil degradation and crop damage. A promising solution was showcased: sack farming. Farmers, guided by Adarsh Chashi Agro Care Association, have successfully embraced this method, cultivating various vegetables. Sack farming offers self-reliance, safe produce, and economic benefits, particularly during heavy rains. Leaders like Jamal Uddin underscored the advantages, emphasizing the assurance of safe, chemical-free food and increased profits for farmers. The report also emphasized the necessity for additional training sessions to further empower farmers. Eshita and Sumia concluded by stressing the importance of understanding climate-specific crops and guidelines for successful income generation despite climate challenges. Click here to listen to this episode
Date: 23 November, 2023
Language of program: English
Title of program: Cooperative farming in agricultural development
The program showcased real-life experiences, illustrating how cooperative farming enhances access to resources, boosts productivity, ensures fair prices, and promotes innovation through shared knowledge. It highlighted the impact of cooperative farming on marginalized farmers, particularly women, and its contribution to economic growth at both local and national levels. Interviews with cooperative members such as Amanullah, Sulaiman, and Bilkis Begum demonstrated how collaboration among farmers leads to increased yields, better marketing opportunities, and improved livelihoods. Additionally, insights from agricultural officer Rokonuzzaman underscored the government’s efforts to support cooperative farming through training and community initiatives. Overall, the program emphasized the transformative potential of cooperative farming in revolutionizing agricultural practices, fostering inclusivity, and promoting sustainable economic development. Click here to listen to this episode
About ComDev Asia
Communication for Development (ComDev) is a people-centred communication approach integrating participatory processes and media ranging from community radio to Information Communication Technologies (ICTs). It aims to actively involve local stakeholders in development efforts. The World Congress on Communication for Development and the FAO Expert Consultation on Communication for Rural Development called for increased capacity development and knowledge sharing efforts.The Asian region has been home to inspiring initiatives in the field of communication for development and local practitioners have many stories to tell, lessons to share and issues to discuss. We believe that this wealth of knowledge can be a great resource to upgrade capacities, foster collaborations and increase the impact of ComDev in the region.
ComDev Asia intends to become a dynamic and interactive community of practice that facilitates dialogue, strengthens collaborations and advocates for the role of communication in agriculture and rural development. This interactive hub will help institutions and professionals working in the region to connect, systematize lessons learned, document impact, explore new partnership opportunities or strengthen already existing alliances. ComDev Asia showcases good practices and lessons learned on ComDev applied to rural development challenges in Asia and the Pacific. We regularly post ComDev-related news and updates keeping an eye on what’s going on in the Asia-Pacific region, as well as multimedia resources and useful links. Registered members can connect through the ComDev community, participating in thematic group discussions and online exchanges with colleagues based in Asia and in other regions worldwide.
Go to https://comdevasia.org/ for more information.
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